Whitby Seafoods™ — bloomin’ special scampi from Yorkshire’s famed fishing town. 







     Whitby, on the Yorkshire coast, is a famed seaside town known for its long fishing and maritime history.
     Whitby Seafoods had been quietly producing some of the best frozen seafood in the UK for the last 30 years but was lost amongst its competitors in a sea of generic branding.  
     Taking its home in the historic port of Whitby as inspiration, the new design playfully evoked the British seaside holiday. The nostalgic motifs of beach huts, bunting, seagulls, buckets and spades were all used to celebrate the joy of a fresh fish and chip supper, eaten piping hot on the beach.



Before

After
 The new look places Whitby’s beach huts front and centre.

Art direction
 Art direction

 The back of pack tells the story of Whitby as a famed fishing port





Illustrations of our front of pack character Graham the Gull

Graham the gull appears on every front of pack, always with a cheeky message


AGENCY
This project was completed as Design Director at the incredible big fish® London

CLIENT 
Whitby Seafoods

SERVICES
Branding
Packaging Design
Art direction

COLLABORATORS
Copywriting by May Frost
Illustrations by Rob Griffiths
Photography by Natalie D’Cruz © big fish






RELATED PROJECTS


YEO VALLEY ORGANIC
 Case study coming soon
MR BLACK
Global Brand Compendium




STUDIO OF

DESIGN DIRECTION
& ART DIRECTION
SYDNEY,
AUS

HELLO@MARIESCHULTZ.STUDIO
SYDNEY